AI ads are crushing it with 23% more sales: Report

A new study by Nielsen, conducted in collaboration with Google, has revealed that AI-powered advertising solutions can increase sales effectiveness by 23% when combining Video Reach Campaigns (VRC) and Video View Campaigns (VVC).

The research analysed more than 50,000 brand campaigns and one million performance campaigns across the U.S. between July 2022 and June 2024. The findings demonstrated that AI-driven strategies consistently outperform traditional manual optimisation, significantly enhancing return on ad spend (ROAS) and overall marketing effectiveness.