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    ITNewspapersThe Financial Express

    Indian consumers lose 15 billion hours to poor customer service; Companies bet on AI to fix the gap

    Binu Mathew
    By Binu MathewMarch 26, 2025

    Indian consumers spent a staggering 15 billion hours in the past year trying to resolve customer service issues, according to ServiceNow’s report. Despite rising investments in technology, the report reveals a widening chasm between customer expectations and actual service delivery — one that businesses are increasingly looking to artificial intelligence (AI) to bridge.

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