Indian consumers lose 15 billion hours to poor customer service; Companies bet on AI to fix the gap
By
Binu Mathew
Indian consumers spent a staggering 15 billion hours in the past year trying to resolve customer service issues, according to ServiceNow’s report. Despite rising investments in technology, the report reveals a widening chasm between customer expectations and actual service delivery — one that businesses are increasingly looking to artificial intelligence (AI) to bridge.