Zee’s big bet: Monetizing fan engagement through live events

Mumbai: Zee Entertainment Enterprises Ltd (ZEEL) is doubling down on live events and original intellectual properties (IPs), aiming to turn its marquee shows into a ₹200–250 crore revenue stream in the next fiscal, Ashish Sehgal, chief growth officer, advertisement revenue at ZEEL told Mint in an exclusive interview.

The company, which built a deep library of homegrown entertainment brands, is now repositioning them as full-fledged 360-degree platforms—blending television, digital, and on-ground activations to drive deeper audience and brand engagement.