Super-Saver offer like Zepto won’t make sense for Blinkit: HSBC Global Research
New Delhi [India], March 20 (ANI): A HSBC Global Research report says that for Blinkit, it may not make sense to offer Super-Saver offer like Zepto’s.
If Blinkit were to introduce a program similar to Zepto’s Super-Saver, it could push its Average Order Value (AOV) up to Rs1,200, but its EBITDA margins would drop to 3.5 per cent from the current 6 per cent.
