PhonePe’s Indus Appstore and Xiaomi India form multi-year strategic partnership

Bangalore, March 20th, 2025: Indus Appstore, India’s homegrown Android app marketplace, announced a multi-year alliance with Xiaomi India, a global technology pioneer. This collaboration underscores the shared commitment of Indus Appstore and Xiaomi India to foster a localized digital ecosystem tailored for Indian consumers. By integrating Indus Appstore on all new Xiaomi smartphones in India and replacing GetApps on existing ones, the Indus Appstore aims to foster accessibility, app discovery, and a seamless user experience.

Speaking about the partnership, Priya M Narasimhan, Chief Business Officer, Indus Appstore said, “Our partnership with Xiaomi India marks a significant milestone towards our goal of building a horizontal app store for Indian Mobile Users and Developers.