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    BroadcastingNewspapersThe Economic Times

    IPL 2025 ad blitz intensifies as JioStar chases its ‘Super Bowl moment

    Mathew C S
    By Mathew C SMarch 21, 2025

    With IPL fever gripping the country, JioStar is set to launch the second edition of Brand Spotlight, an advertising initiative designed to dominate the “golden window” of the tournament’s first six overs. This strategy will ensure maximum visibility for select brands at a time when audience engagement is at its highest.

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