Apple Intelligence delays prompt leadership changes, Vision Pro’s Mike Rockwell to lead Siri

Apple Inc. is making significant changes to its executive team as it seeks to enhance its artificial intelligence (AI) efforts. Vision Pro creator Mike Rockwell will now lead the Siri virtual assistant, with his role falling under software chief Craig Federighi. This shift removes Siri from the oversight of John Giannandrea, Apple’s current AI head.

The decision comes as Apple works to improve its AI technology, which has faced delays in development. The Apple Intelligence platform, a key feature of the iPhone 16, has not yet met expectations.