HP India MD Ipsita Dasgupta: India is not just price-sensitive, its value-sensitive

In a nuanced assessment of the Indian consumer landscape, HP India’s managing director and senior vice president, Ipsita Dasgupta, has challenged the conventional notion of the market as solely price-sensitive. Instead, she asserts that Indian consumers are discerning buyers, driven by a keen appreciation for technological value and specific, impactful experiences.

Dasgupta’s insights, revealed in a recent interview, shed light on the strategic approach HP is taking to cater to the unique demands of this dynamic market.