AI delivers scale for Indian advertisers, experts urge responsible adoption: ASCI

Artificial intelligence is reshaping the Indian advertising landscape, driving hyper-personalisation, creative automation, and campaign efficiency at an unprecedented scale. But even as brands leverage AI’s potential, industry leaders are calling for caution, transparency, and responsible use, according to the ADNext report published by ASCI in partnership with Parallel.

The report highlights that digital-native sectors are leading the adoption of AI, while traditional industries are beginning to integrate AI through creative applications.