Price collusion: CCI raids ad giants, broadcasters ’ body

The Competition Commission of India (CCI) on Tuesday raided the offices of media agencies, including GroupM, Dentsu and IPG Mediabrands, as well as the Indian Broadcasting and Digital Foundation (IBDF), an apex body of broadcasters, over alleged fixing of ad rates and discounts, industry sources told FE.

The action comes ahead of the 18th edition of the Indian Premier League (IPL), which begins on March 22. The raids were carried out in Mumbai, Delhi and Gurugram, sources in the know said.