JioStar likely to remove entertainment content from YouTube from May 1

JioStar is likely to remove its entertainment content from the Google-owned video streaming platform YouTube as part of its strategy to curb subscriber migration from linear TV to free digital streaming, sources familiar with the matter told ET.

The company may implement this from May 1 but it has not yet taken a final decision, they added.

This will be the second significant decision by the company, which was formed through the merger of Disney’s Star India with Reliance Industries’ Viacom18.