Ahead of IPL season, JioStar wants Jio, Airtel, Vodafone Idea to bundle its subscription with data plans

Mumbai: JioStar is in talks with Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi) for bundling the streaming platform’s subscriptions with the telecom operators’ data plans ahead of the high-stakes Indian Premier League (IPL) 2025 season, said people familiar with the matter.

With live sports now behind a paywall, the partnerships will be key to JioStar’s goal of reaching over 1 billion viewers across television and digital platforms for the upcoming IPL. In 2024, IPL viewership touched 620 million on JioCinema and 541 million on the Star Sports network.