How DeepSeek founder Liang Wenfeng has given a new tourist destination to Chinese

DeepSeek founder and CEO Liang Wenfeng’s AI success has transformed his Chinese village, Mililing, into a popular tourist destination. Located in southern China, Mililing, once an underdeveloped hamlet, is now experiencing a tourism boom directly linked to the fame of its native son and his AI company, DeepSeek.

Local authorities have reportedly responded to this visitor surge by initiating a “facelift” for the village. Before this transformation, Mililing was a quiet village of nearly 700 residents, with younger generations primarily employed in shoe manufacturing and the elderly engaged in agriculture.