Why Zee Entertainment promoters hiking stake is good news?

Zee Entertainment Enterprises (ZEEL) is back in the spotlight after its promoters increased their stake in the company. According to the brokerage, Nuvama, the company’s subscription revenue continues to rise steadily, while advertisement revenue is expected to recover in the coming quarters. The brokerage has maintained a ‘Buy’ rating for the stock.

Let’s break it down and understand what this means for investors as well as how is Zee Entertainment positioned for growth?