Indian shoppers reject Snapdeal, Shopclues as worst value e-commerce brands, reveals YouGov report
By
Binu Mathew
In a market where price sensitivity and quality perception go hand in hand, a new report from YouGov BrandIndex highlights the brands that urban Indian consumers believe offer the best value for money. The rankings, based on consumer perception, provide insights into how brands across industries are evaluated in terms of affordability and quality.