US firms press for cross-border data flow Urge govt to publish names of restricted countries

US-based technology and financial services firms, including OpenAI, Microsoft, Mastercard, Visa, Netflix, Adobe, Zoom, and IBM, have urged the government to reconsider its stance on the possibility of data localisation in some cases in the draft rules for implementing the Digital Personal Data Protection (DPDP) Act.

These firms, through their industry association – Business Software Alliance (BSA) and Global Data Alliance (GDA) — have called for clearer guidelines on data transfers,