JioHotstar reaches 39 mn viewers for 15-hour live stream of Mahashivratri

JioHotstar, the newly formed over-the-top (OTT) platform of JioStar, announced on Monday that its 15-hour live stream of Mahashivratri: The Divine Night had over 39 million viewers.

The total watch time for the live stream reached 218 million minutes, according to its press release. Mahashivratri on February 26 was also the last day of Maha Kumbh.