Creative local content, regional uptake driving short-form video demand: CFO ShareChat

India’s booming short-form video market is just about getting started, with demand for engaging local content and uptake in smaller locations fuelling growth, Manohar Singh Charan, chief financial officer of homegrown social media platforms ShareChat and Moj said. Differentiated services with regional relevance are driving sustained business momentum and yielding new opportunities for brands to connect with audiences, he added.