iPhone 17 Pro Max: 3 big upgrades we hope Apple brings to justify ‘Max’ branding

February is almost over, and that means September, when the iPhone 17 Pro Max and the rest of the iPhone 17 series are expected to launch, isn’t too far away. With that in mind, we want to talk specifically about the iPhone 17 Pro Max and why it needs to offer more compared to the other iPhone 17 models.

Why? Well, the ‘Max’ branding has been associated with Apple’s larger iPhones for some time now, yet they haven’t truly stood out in the way that Samsung’s ‘Ultra’ models do. Samsung packs its Ultra series with several hardware advancements, including advanced zoom capabilities.