YouTube top platform for podcasts with over 1 bn viewers a month, says exec

More than 1 billion people a month are viewing podcast content on YouTube, the result of an investment push that has made the Alphabet Inc. platform the most popular service for podcasts in the US.

“We’ve seen a lot of growth,” Tim Katz, vice president for partnerships at YouTube, said in an interview. YouTube first identified podcasts as a popular content format during the pandemic. Before then the medium wasn’t something YouTube had specifically supported, nor did it seek out these types of creators, he said.