Amazon announces Alexa+, takes on OpenAI’s ChatGPT and Google Gemini

Amazon unveiled Alexa+, its long-awaited AI-powered voice assistant, on Wednesday after more than a year of delays. The upgraded assistant will be available in the coming weeks in the US, and Prime members can have it for free or others can pay $19.99 monthly for it.

The new assistant represents a complete redesign, transforming Alexa from a simple command-response tool into a conversational AI agent capable of autonomously completing complex tasks. Alexa+ can make restaurant reservations, order groceries, control smart home devices, and navigate web services with minimal user supervision.