DTH giants Tata Play and Airtel Digital TV to merge? Here’s what you need to know

Tata Play and Airtel Digital TV are reportedly in advanced talks to merge their direct-to-home (DTH) businesses, according to an Economic Times report. The merger, which is expected to take place through a share swap, aims to address the growing dominance of live streaming services and a decline in DTH subscriptions. Upon finalisation, Airtel is set to hold a majority stake of over 50% in the newly formed entity, helping the telecom giant increase its revenue from non-mobile segments.