Indian ITeS Industry and GenAI Conundrum as adoption remains under 40%

India’s IT enabled services (ITeS) industry is at a defining crossroads. While generative artificial intelligence (GenAI) could be India’s next trillion dollar opportunity, Indian developers have to adopt it for this to happen.

According to a study, despite over 80 per cent of developers recognising GenAI’s benefits, adoption lingers below 40 per cent.