TikTok’s return ‘crushes’ Chinese competitors on Apple, Google app stores in US

TikTok’s reinstatement in US app stores following a temporary ban has negatively impacted Chinese competitors that had gained traction during the platform’s absence, according to a recent report. These competitors saw a surge in popularity after TikTok was removed from Apple and Google app stores, but have experienced a decline since TikTok’s return.

Citing Sensor Tower data, Bloomberg reported that downloads of apps like Xiaohongshu plummeted 91% since TikTok’s reinstatement five days ago.