Meesho launches ‘creator marketplace’ to ramp up influencer-driven traffic

Meesho on Wednesday announced the launch of a ‘creator marketplace platform’ as it doubled down on its influencer-driven content commerce initiative after tasting initial success, as over 14 million people who bought products on the e-commerce app last year were influencer-driven.

The Bengaluru-based firm said that it was partnering with content creators who represent the diverse lifestyles of its users. This includes addressing the gap of shopping with a personalised experience designed for the Indian market.