Amazon is junking this Tiktok-like feature; company confirms

Amazon has decided to discontinue its TikTok-like feature, ‘Inspire,’ which was designed to help users discover products through short-form videos and photos. Launched in 2022, Inspire allowed users to browse and shop products from content created by influencers, brands, and other customers.

Amazon’s decision to shut down Inspire comes as the company continues to evaluate its features to better align with customer preferences. An Amazon spokesperson confirmed the move, stating, “We regularly evaluate various features to better align with what customers tell us matters most, and as part of that, Inspire is no longer available”, Amazon spokesperson told TechCrunch.