Reliance-Disney’s JioHotstar set to heat up OTT race

The Reliance-Disney joint venture on Friday merged its two streaming platforms — Disney+ Hotstar and JioCinema — into one. This comes within three months of the JV (called JioStar) coming into existence. The speed of the action, said experts, points to the rapid consolidation of the domestic media market and will see the combined service (called JioHotstar) taking on OTT majors Amazon Prime Video and Netflix, among others. It will offer both sports and entertainment content at an “affordable price”. Premium content will include films, TV shows and animation from the Disney stable, NBCUniversal Peacock, Warner Bros Discovery HBO, and Paramount on the platform.