Unicommerce eyes growth in loyalty programmes, ad-tech amid e-commerce surge

New Delhi: E-commerce enablement platform Unicommerce is eyeing new growth areas, including customer loyalty programmes and ad-tech solutions, as online orders continue to rise, particularly through quick commerce.

“The e-commerce value chain has three layers: customer engagement (pre-purchase), transaction processing (where our platforms already operate), and order fulfillment. Brands currently manage orders across multiple platforms using our platform. They also need to optimize ad spend across platforms like Google, Facebook, Amazon, and Flipkart,” said Kapil Makhija, managing director and chief executive officer of Unicommerce.