GenAI to boost productivity in India by 35% to 37% in next 5 years: EY India

New Delhi [India], February 13 (ANI): Use of Generative Artificial Intelligence (GenAI) can boost retail productivity by 35 to 37 per cent within the next five years, according to EY India’s latest report.

The report titled ‘How much productivity can Generative AI (GenAI) unlock in India? The AIdea of India: 2025’ adds that the GenAI will revolutionise insights-driven pricing, promotions, and customer experiences in India’s burgeoning retail sector.