Reliance’s Campa secures Rs 200 crore IPL co-presenting rights, setting the stage for a cola showdown

Reliance Consumer Products-owned Campa has bought the IPL T20 tournament’s second most visible sponsorship deal, the co-presenting/co-powered rights for this year for close to ₹200 crore, edging out last year’s rights holder Coca-Cola’s Thums Up, setting the stage for a cola war that’s making a comeback after several years, executives aware of the developments said.