Airtel revamps home broadband strategy to compete with Jio

The country’s second largest telecom operator by market share, Bharti Airtel, is now focusing on mass retail channels to win subscribers in the home broadband business.

The same assumes significance as Airtel is falling behind Reliance Jio in home broadband segment despite continuously adding subscribers in fixed wireless access (FWA) and fiber-to-the-home (FTTH) services.