OpenAI to make Super Bowl advertising debut with TV spot

OpenAI, the maker of ChatGPT, is set to air its first-ever television commercial during the Super Bowl, marking the company’s entry into mainstream advertising, according to a report by The Wall Street Journal.

The Super Bowl is one of the most-watched televised events globally, making it a prime advertising opportunity for brands looking to reach a massive audience. The cost of a 30-second ad slot for the 2025 Super Bowl has reportedly reached up to $8 million, an increase from approximately $7 million last year. The 2024 Super Bowl attracted an estimated 210 million viewers.