How new EU e-commerce rules may bring ‘bad news’ for China’s biggest online shopping platforms Shein and Temu

The European Commission is tightening customs controls on parcels arriving from China from online retailers such as Shein and Temu. A European Union e-commerce action plan — ‘A Comprehensive EU Toolbox for Safe and Sustainable E-commerce’ — has been proposed with an aim to curb the influx of “dangerous products” into the EU market.

The Commission is also urging EU lawmakers to eliminate the current exemption on customs duties for parcels valued under 150 euros, which allows foreign companies to sell goods cheaply within the bloc without paying import taxes.