Shein re-enters India market after 5-year ban through Reliance Retail

Chinese online fast fashion brand Shein has re-entered the India market almost five years since its ban through the country’s leading retailer Reliance Retail.

Shein India Fast Fashion App from Reliance Retail currently has over 10,000 downloads on Google’s Play Store and is ranked among the top-10 among peers on Apple’s store.

The brand, now based in Singapore, offers affordable fashion products through its app and online stores in India — one of its fastest-growing markets.