Reliance brings the Chinese app that made Amazon, Zara and H&M ‘change’ their strategy, to India

Chinese fast-fashion giant Shein has re-entered the Indian market with a dedicated mobile app launched by Reliance Retail, nearly five years after its ban amid diplomatic tensions in 2020.

The Shein India Fast Fashion app, available on both Android and iOS platforms, initially serves major cities including New Delhi, Mumbai, and Bengaluru, with plans for nationwide expansion.