For Noise’s premiumisation journey, the ColorFit Pro 6 Max is a crucial chapter

In just the past year, Indian tech company Noise made three very distinct (and in many ways, successful) attempts to search for that premium play, that’d see them have products priced higher than the usual spectrum of what’s on sale. Part of it has to do with finding margins, the rest, build the band to command those price tags in the wars of perception. The Noise Origin smartwatch, the rather warm sounding Buds Xero true wireless earbuds and Luna Ring health tracking wearable set a foundation. That’s what Noise wants to build with this year, their presence at CES 2025 in Las Vegas for the first time, the biggest indication of intent. That’s been closely followed through, with the ColorFit Pro 6 Max smartwatch.