Why was Shein banned in 2020? Ambani brings back Chinese app to India

Reliance Retail has launched the ‘Shein India Fast Fashion’ app, reviving Shein’s presence in India after a five-year hiatus. The Chinese fashion giant had been banned in 2020 alongside other Chinese apps like TikTok, following escalating diplomatic tensions and concerns about data security.

Founded in 2012 and later headquartered in Singapore, Shein became known for its affordable, Western-style clothing. Despite the ban, Reliance has strategically entered a licensing agreement with Shein, enabling it to sell fashion items designed and manufactured in India under the Shein brand name.