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Ambani’s Reliance Retail brings Shein back to India after 2020 app ban

Binu Mathew
By Binu MathewFebruary 3, 2025

Reliance Retail has launched an app in India to sell fashionwear from China’s Shein under a licensing deal, almost five years since Shein’s app was banned in the country after getting caught up in a diplomatic tussle.

Reliance, owned by billionaire Mukesh Ambani, launched the app on Saturday morning, said a person with direct knowledge of Reliance’s launch plans. The firm did not announce the launch.

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