Apple tops Indian smartphone market with 23 pc value share, Vivo in volumes in 2024: Counterpoint

iPhone maker Apple led the India smartphone market in supply value terms with 23 per cent share while Chinese smartphone brand Vivo led the market in volumes in 2024, a report by Counterpoint Research said on Thursday. Apple volume share during the December quarter increased to 11 per cent on a year-on-year basis to occupy the fifth spot from 9 per cent a year ago.