Mobile app revenue hits $150 billion in 2024, India leads growth amid slowing global usage

Global in-app purchase (IAP) revenue reached $150 billion across iOS and Google Play in 2024, according to the State of Mobile 2025 report by Sensor Tower. This represents a 13% year-on-year (YoY) increase — the highest growth rate since 2021. The figure includes consumer spending on in-app purchases, subscriptions, and paid apps, reflecting the rapid acceleration of mobile monetisation.