Meta begins testing adverts on Threads amid content moderation backlash: What it mean for users?

Meta has begun testing adverts on Threads, its latest social network, marking a significant development for the platform. Launched in the summer of 2023, Threads was introduced as an alternative to Elon Musk’s X.

Instagram and Threads chief Adam Mosseri announced the trial on Friday, stating that adverts are being tested with select brands in the United States and Japan.