How CTV and AI are shaping the future of broadcasting and advertising

Broadcasting as an industry is undergoing a major transformation, driven by the rapid rise of viewership moving to Connected TV (CTV). This provides new opportunities for broadcasters on integration of artificial intelligence (AI) for differentiated experiences to their audiences’ through personalised and immersive viewing experience with tailored content and dynamic advertising strategies. Technology is reshaping how advertisers engage with audiences, making CTV a powerful tool for customised, interactive advertising that resonates with viewers.