Q-comm firms to spend big on marketing amid rising competition

As competition intensifies in the quick commerce sector, marketing spends by leading players are expected to rise by 30-40% in 2025, reaching Rs 2,000 crore, according to industry experts.

The rise in spending will primarily target digital marketing in tier-1 cities, utilising social media campaigns, hyperlocal targeting, WhatsApp promotions, and personalised notifications. In smaller cities, where many quick commerce companies are expanding, firms are expected to combine digital efforts with offline strategies like hoardings and free samples.