Kissht launches new campaign to empower millennials and Gen Z

Kissht, a popular digital lending platform, has launched a new ad campaign called “Kissht Se Khushiyan Khul Kar Jeeyo.” The campaign aims to inspire millennials and Gen Z by showing how easy credit can help make their dreams come true.

The campaign features four short films, each highlighting a different aspiration, such as starting a business, living in a beautiful home, having a dream wedding, and buying a car. These films use humour and simple storytelling to connect with urban and semi-urban audiences, making it easy for people to relate to the characters and situations.