E-commerce just got bigger: FMCG brands like ITC, Amul, Nestle lead the way

Packaged food companies such as ITC, Nestle, Amul, Dabur, and Marico are making significant strides in expanding their e-commerce platforms across multiple cities. These companies are leveraging the growing trend of online shopping to enhance their customer base by offering up to 30 per cent discounts on their products, according to a report by The Economic Times.