Samsung to infuse AI across entire product line: President JB Park

Samsung is making a major push into artificial intelligence (AI), integrating the technology across its entire product portfolio, from smartphones and consumer electronics to budget-friendly devices. This move signals a shift from limiting AI to premium products.

JB Park, President and CEO of Samsung SouthWest Asia, reiterated the company’s commitment to AI during a press event in San Jose before the launch of the Galaxy S25 series, Samsung’s latest flagship smartphones.