Samsung and Google get closer and the casualty seems to be company’s Siri rival, Bixby

Samsung has announced the new Galaxy S25 series will replace Bixby and feature Google’s Gemini as the default on-device artificial intelligence (AI) assistant. This move signifies a deepening partnership between Samsung and Google in the realm of AI. The announcement came alongside the launch of the Galaxy S25 lineup and a major update to Gemini, which can now perform tasks across multiple apps in a single interaction. Google also unveiled improvements to its AI-powered “Circle to Search” feature. This shift highlights Google’s growing influence in the AI assistant space and Samsung’s willingness to embrace third-party solutions for a more integrated user experience.

What is changing for Samsung’s Bixby assistant