Netflix shares soar on price hikes and record 18.9 mn subscriber addition

Netflix reaffirmed its dominance of the streaming video market on Tuesday, as its mixture of live sporting events, popular returning series – and singular moments, such as a football halftime performance by Beyonce – helped attract a record number of subscribers over the holiday quarter.

The company added 18.9 million subscribers in its fourth quarter to bring its total global subscriber base to nearly 302 million customers — a number that dwarfs its Hollywood streaming rivals.