HUL to acquire direct-to-consumer brand Minimalist for nearly Rs 3,000 crore

Hindustan Unilever Limited (HUL) said it will acquire a 90.5% stake in direct-to-consumer beauty brand Minimalist for Rs 2,955 crore through secondary buyouts and primary infusion. The remaining 9.5% will be acquired from the founders—Mohit and Rahul Yadav—within two years, the FMCG giant said in a stock exchange filing on Wednesday.